This $3 Grocery Store Is Whole Foods’ Newest Competition

Healthy food and anything that will improve my overall health are things I never care to spend money on.

Investing in my health is something I never think twice about. Money comes and goes, but my health is something I need to last. With that said, I also want to be clear that I have cringed at the thought of how much I’ve spent Whole Foods.

I think it’s ridiculous and frustrating to see how pricey healthy eating can get. Not only is it already inaccessible to most, it’s simply unnecessary to extort the cost of health this way. Trader Joe’s and 365 (the Whole Foods brand store) have paved the way to affordable healthy eating. However, the progress is slow.

Low-income and rural Americans have a challenging time finding healthy foods they can afford.

A study that appeared in the Journal of the American Dietetic Associate shows that low-income Americans would have to spend 70 percent of their budget to meet the national guidelines for healthy eating.

“Consumer choices about food spending and diet are likely to be influenced by the accessibility and affordability of food retailers—travel time to shopping, availability of healthy foods, and food prices,” reads an excerpt from the United States Department of Agriculture Economic Research Service. “Some people and places, especially those with low income, may face greater barriers in accessing healthy and affordable food retailers, which may negatively affect diet and food security.”

It doesn’t seem fair, does it? Poor health in low-income families can be directly traced to the extortion of food that can be grown for far less than the bar code reads. Well, what if I told you that you could get the same quality of groceries for $3 or less?

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It’s true! Enter Brandless, the online health-geared grocery store that is changing the game. The retailer has the mindset of a high-quality grocery store without the cost. Everything they sell is priced at $3 or less.

Instead of using special brand packaging, they sell all their items in generic packages.

This allows them to sell their products at bargain-basement prices. ALL their items are GMO-free and certified Fair Trade. They have all the pantry staples you need, as well as specialty items like gluten-free brownie mix and coconut oil.

The catch? I would not call it a “catch” per se, but you do have to pay for shipping – a flat rate of $9. However, if you spend more than $72 the shipping is free. Most of us have spent over $72 on groceries so this is a definite win. If you use the code “hello3” you will receive $3 shipping on your first order!

I’m not sure about you, but I am rooting for this startup’s success. At press time, Brandless had $50 million in funding, so it’s obvious others believe in it too. Start shopping and spread the word!

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