Jaden Smith has been announced as the newest face of Louis Vuitton’s Spring/Summer 2016 womenswear campaign.
Smith is known for pushing the limits of fashion and gender norms, like wearing dresses for shirts. Because of his uniqueness the star will be featured in the ad campaign for Louis Vuitton’s new collection. LV’s creative director, Nicolas Ghesquière, revealed the news via Instagram.
The world of fashion has come a long way, especially last year. The industry made major strides in 2015 by representing beauty in a more realistic sense. Runway shows featured models of different sizes, women with body hair, blemishes and scars were used for lingerie campaigns, and the use of extreme photoshop has quickly become a negative tool in the eyes of the public.
By using Smith instead of a female model for their womenswear campaign, the brand confirmed the rising progress in fashion. The pleated skirt is not just a stylish commodity, but also a symbol that challenges the idea of certain clothing based on gender norms.
Ghesquière told WWD that Smith embodies a generation:
“…that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo.”